Fanattik, the pop culture specialist has signed a pan-European gift license with ViacomCBS Consumer Products for a Teenage Mutant Ninja Turtles inspired collection. The Fanattik range will include home decor, barware, gifts and collectibles and will available from June in shops across Europe.
“From the comic books in the 80s to the films in the 90s and the more recent animated series, Teenage Mutant Ninja Turtles is a brand with real heritage.” - Anthony Marks, MD, Fanattik
“The whole creative team is so looking forward to working on Teenage Mutant Ninja Turtles. With over 90% brand recognition with both male and females under the age of 55 and such a well engaged fan base, the Fanattik team understands that we need to create a range that will appeal fans both new and old. Before it was announced to the team that we had this license the M.D bought a Teenage Mutant Ninja Turtles arcade machine for the office, so we must get this right, otherwise he is going to take it away!” - Melissa Tudor, Head of Product Development, Fanattik.
“We’re excited to amplify the Turtles universe with a fully loaded gifting range from Fanattik; with products that will resonate with the broad spectrum of fans from this beloved IP.” - Mark Kingston, Senior Vice President, International, ViacomCBS Consumer Products
“Fanattik works with all levels of the European gift market so we are asking toy and gift retailers that are not already speaking with us to contact myself to book a video appointment so to learn more about our upcoming Teenage Mutant Ninja Turtles range.” - Luiz Ferreira, Head of Sales, Fanattik
Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird. It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned four blockbuster theatrical releases. The multi-generational property has also translated into a significant consumer products business—with toys apparel, home goods, video games, DVDs and more--that has generated billions of dollars at retail. Teenage Mutant Ninja Turtles is a top selling action figure and the franchise is a previous recipient of the Toy Industry Association’s top honour for Property of the Year at the TOTY Awards.
Fanattik is a licensee for 20th Century Fox, Microsoft, Capcom, Universal Studios, Capcom, Bethesda, Studio Canal and more.
Fanattik has won numerous awards with the latest being the North West Business Of The Year organised by the Federation of Small Business just prior to Covid. The Fanattik Jaws bottle opener and Friends premium limited edition pin badge were both nominated for Gift Of The Year 2021.
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About ViacomCBS Consumer Products:
ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.